Old Soul Finds
Services: Brand Identity
Year: 2025
Old Soul Finds is a thrift shop seeking a refreshed identity. Operating since 2008, OSF has supplied vintage and second-hand goods to the local community as a way to reduce waste and combat pollution. The team behind the brand is driven by a shared commitment to sustainability and the belief that thrifting can be both stylish and environmentally responsible.
This was a challenging brief—mainly because the client didn’t want anything overly specific. The request was for a minimal design featuring an icon that captured the spirit of thrifting without being too literal. We explored several ways to incorporate the letters ‘O’ and ‘S’ into a single mark, but initially struggled to find a design that felt visually balanced.
We returned to a simple idea: thrifting is a visual experience. Shoppers rely on their eyes to seek out hidden gems—so how could we represent that?
The final concept merges the forms of an ‘O’ and ‘S’ with a stylised eye at the centre. The result is a logo that feels eclectic yet refined, with a subtle bohemian tone. It evokes a sense of curiosity and discovery—like finding a unique treasure tucked away in a thrift shop.
