OLD SOUL FINDS WAS a thrift shop looking for a new identity. WE EXPLORED WAYS OF INCORPORATING THE O AND S INTO THE BRAND MARK, WHILST INCORPORATING AN ‘EYE’ INTO THE DESIGN AS WE THRIFT WITH OUR EYES. THE FINAL MARK ALSO INCLUDES A SUBTLE COAT HANGER REFERENCE ABOVE THE TOP OF THE EYE, GIVING A PLAYFUL YET MODERN DESIGN.