Nectara is a self care company specialising in products made primarily from honey. WE wanted to aim for a more sophisticated approach that had a sense of luxury whilst still being approachable to young people. WE took the geometric shape of honeycomb, combined with the shape of a flower and bee, to create a symbol that was recognisable and scalable. The font pairing is playful but still has that level of sophistication when using the purple/cream colour palette.